What’s New

Reserve your spot at our next Dental Implant Seminar

Whether you’re thinking of replacing a single tooth or need more extensive implant treatment, our upcoming dental implant seminar will help you understand everything about the dental implant process.

Smiles for Troops

11.10.17PCCD Doubles Its "Smiles for Troops" Peninsula Center of Cosmetic Dentistry Serves More Veterans Nov. 10.

Gentry’s Health Magazine

Dr. Bruce Hartley and Dr. Joseph Field were recently featured on the cover of Gentry's Health Magazine.

The Art and Science of a Smile Makeover

There are clearly many benefits to a smile makeover. But what's included in a smile makeover procedure? How do cosmetic dentists even perform a smile makeover?

At Peninsula Center of Cosmetic Dentistry (PCCD), Dr. Bruce Hartley, Dr. Joseph Field, Dr. John McFarlane, Dr. Marlana Shile and their team offer patients in San Francisco, San Jose and Los Altos cosmetic dentistry, porcelain veneersdental implants, IV sedation, Invisalign and general dentistry.

Your smile is one of the first things that people notice about you, and it reflects your personality. That is why so many Bay Area cosmetic dentistry patients choose PCCD to restore their smiles.

Our Team

Dr. Bruce Hartley
Dr. Bruce Hartley
Since opening his cosmetic dental practice in 1986, Dr. Bruce Hartley has been committed to providing the highest standards of quality and care to his patients. He is one of a handful of dentists in the United States…
Dr. Joseph Field
Dr. Joseph Field
Half of all Americans put off needed dental care due to a fear and anxiety of dental procedures. Dr. Field is uniquely qualified to help patients receive the dentistry they need. He is one of a handful of general dentists licensed in…
Dr. John McFarlane
Dr. John McFarlane
Dr. John P. McFarlane graduated with Cum Laude honors from the Boston University Henry M. Goldman School of Dental Medicine. He subsequently was one of the few doctors accepted into the Advanced Education in General Dentistry…
Dr. Marlana Shile
Dr. Marlana Shile
Dr. Marlana Shile is an outstanding and caring clinician who brings expertise in Cerec cad-cam dentistry, endodontics, and oral surgery for our patients. Born and raised in the Bay Area, she graduated from Stanford University majoring in Human…

An Unparalleled Tooth Loss Treatment

Begin Your Journey to a Beautiful Smile.   Dental implants are a beautiful, natural-looking solution to your tooth loss that are long-lasting and durable. Dental implants come with many benefits that are not offered by other treatment options. Your dental implants will fit comfortably with your remaining natural teeth, and they’re easy to maintain by brushing and flossing regularly.

Is tooth loss putting a damper on your life and health? The doctors at Peninsula Center of Cosmetic Dentistry want to help restore your tooth loss in a way that provides you with comfortable, reliable, and beautiful smile.

Enhancements Performed

Krista, a bright and ambitious college student, complained of small, uneven teeth. She wanted a fuller, brighter smile.

Her smile makeover consists of Dr. Hartley’s Bioesthetic Smile Design, Zoom! bleaching, and eight bonded porcelain veneers.

Enhancements Performed

An accomplished attorney, Cheryl had crooked and discolored teeth.

Her jury pleasing new smile consists of Dr. Hartley’s Bioesthetic Smile Design, Zoom! bleaching, and eight porcelain veneers.

Enhancements Performed

Teya, a Silicon Valley programmer, realized her long teeth and big gaps were unattractive. She wanted a gorgeous new smile but didn’t want big teeth to close the gaps.

Notice how Dr. Hartley’s Smile Design closes the gaps without making the teeth look wider or bigger. Smile makeover magic in only two visits with Zoom! bleaching and eight porcelain veneers!

Why Choose Us

Cosmetic Dentistry Overview

Your smile is an important personal characteristic that conveys volumes of information about who you are. Confidence, friendliness, youthfulness, trust and health are all traits that are seen in a smile. Choosing the right cosmetic or implant dentist in San Jose / San Francisco to restore or renew your smile is the single most important decision to ensure you receive a beautiful new smile.

Our dentists utilize the latest technology and techniques to restore and rebuild beautiful smiles, including teeth whitening, teeth in a day, and porcelain veneers in San Francisco and the surrounding area.

Schedule your initial consultation by contacting our office at 650-948-5524 or send us an email.

(click a left column link for more information)


Experience is clearly an important factor in determining your choice of cosmetic dentists. Dr. Hartley has bonded over 25,000 porcelain restorations with impressive results since establishing his practice in 1986. The Peninsula Center of Cosmetic Dentistry was the first practice to specialize in cosmetic dentistry in Northern California. His practice is limited to cosmetic dental procedures.

Dr. Joseph Field is one of a handful of general dentists licensed in California to administer IV sedation for dental procedures. He specializes in dental implants, teeth in a day, and Invisalign. Dr. Field received his Fellowship award from the Academy of General Dentistry, a professional association of more than 37,000 general dentists.


Our patients come from all over the United States and from as far away as Europe and Asia. We receive referrals from patients, friends, physicians and other dentists.

Dr. Hartley has been voted Top Doctor in cosmetic dentistry by his peers as published in San Jose Magazine. NBCs Today Show has featured his work on a recent segment titled “Turning Back the Clock, Rejuvenating your Smile.” His cosmetic dentistry has been published in the American Academy of Cosmetic Dentistry’s Journal of Cosmetic Dentistry, and models who are cosmetic patients have been seen in magazine and newspaper advertising.

Artistic Ability

Your cosmetic dentist’s natural artistic talent is the defining factor in determining how nice your new teeth and smile will be. When making porcelain veneers, most cosmetic dentists allow the laboratory ceramist to determine critical aesthetic proportions such as tooth shape, angle, width, length and arrangement.

Dr. Hartley is one of a handful of cosmetic dentists worldwide who take responsibility for determining all of these critical aesthetic factors by creating a mock-up on the patient’s own teeth. This process which Dr. Hartley has developed is called the Bioesthetic Smile Design, and it allows the patient to “preview” the final result. A resin copy of the prototype is then used as a temporary veneer, which further allows the patient to evaluate the aesthetics of the new smile at home, and live with it on a trial basis. Finally, the lab receives a model of the prototype and then faithfully reproduces the defined aesthetic proportions for the new veneers, thereby eliminating any guesswork on their part.

Case Histories

Dr. Hartley has portfolios of hundreds of his own cases for you to look at to give you confidence in the truly amazing results that have been achieved. Many dentists have generic photo albums that show cosmetic cases that are not their own.

Our before and after gallery is a true test of the skills of the PCCD cosmetic dentists.


We have made it a priority to keep the cost fair and appropriate. Different treatment options are always presented, giving patients a financial range to choose from which fits their budget. Our fees are significantly more affordable than similarly qualified centers in New York, Beverly Hills, or San Francisco.

Click here to schedule a consultation.

State of the Art Technology

Dr. Hartley, Dr. Field, Dr. McFarlane, and Dr. Shile stay current on all the latest advances in cosmetic dentistry and dental implants. They have developed techniques in cosmetic dentistry and dental implants and have lectured to dental groups and laboratory technicians.

In addition to how we treat patients, we deliver state-of-the-art dental care, using the most up-to-date products, techniques, knowledge and procedures as well as cutting edge dental technology.

At the Peninsula Center of Cosmetic Dentistry, we use state-of-the-art practices in all areas, including:

  • Digital x-rays – We use digital radiography, x-rays that require a 70-90% reduction in radiation and eliminates the need for harmful processing chemicals.
  • Chair side computers for electronic charting and review – Our office has chair side computer for increased accuracy, efficiency, and precision.
  • Safety and Sterilization – We sterilize all equipment before every use using a heat-pressure-steam autoclave tested weekly by a third-party monitor.
  • CBCT Scan/3D Imaging – Dr. Field has the ability to replace missing teeth with greater accuracy, more comfort, and a higher success rate than ever before. Three-dimensional imaging software aids us in planning and surgically placing dental implants while preserving your bone structure, locating nerve pathways, and identifying crucial anatomic landmarks.
  • Cerec Cad/Cam Technology – Dr. Field and Dr. McFarlane can design, construct and permanently cement a ceramic restoration in only one dental visit! We have two Cerec machines in our office. Our computer-aided design (CAD) software empowers us to design and construct a precision restoration that meets your specific dental needs.
  • Filtered water – As part of our commitment to the safety and health of your smile, we only use filtered water during your dental treatment. This helps us ensure that we offer the best water quality for our patients. Our experienced dentists and dental assistant team are committed to the health of your smile.
  • iTero – The iTero Intraoral scanner is a single hardware platform with software options for the Invisalign system, restorations, orthodontics, implant solutions and 3D case planning procedures. The 3D digital model file can be used for various procedures and services including milling of physical dental models for use by labs to create restorative units such as veneers, inlays, onlays, crowns, bridges, implant abutments and implant crowns, Invisalign digital impression submission, digital records storage or orthodontic diagnosis

Spa Dentistry

At the Peninsula Center of Cosmetic Dentistry, we believe in pampering our patients. Our state of the art dental facility is comfortable, modern, inviting, and artfully decorated in warm soothing colors.

As an office that caters to adult comfort, all of the treatment rooms are private, enclosed by glass doors. The glass doors block out all of the sounds of the dental office you don’t like to hear, and ensure your conversations and treatment are private, not being overheard by someone on the other side of a partition. The glass door has the double advantage of presenting the room with an “open” feel, and helps to make for a stress-free and comfortable private experience.

Aromatherapy candles burn throughout the office set against the background sounds of water fountain. During treatment, relax in a back massaging dental chair while listening to a CD, watching tv or a movie. Warm neck pillows further aid in your total comfort. After dipping your hands into a soothing paraffin bath, we wrap you in a warm blanket to complete your feeling of well-being. When your treatment is completed, warm lemon scented towels are given to freshen your hands and face.

Tour our office

Our Green Commitment

At the Peninsula Center of Cosmetic Dentistry, we are proud to be an eco-friendly office. Here are some of the ways our office is different from other dental offices:

  • We are a chartless dental office. All charting is done within our practice management software. Most of our insurance claims are filed electronically. Patients have the option of receiving appointment confirmations by email or text messaging.
  • We use digital radiography, x-rays that require a 70-90% reduction in radiation and eliminates the need for harmful processing chemicals.
  • We use hospital-grade steam sterilization for our instruments, and adhere to the strictest standards in infection control. Our heat-pressure-steam autoclave machines are tested weekly by a third-party monitor.
  • Our 41 photovoltaic solar panels harness the sun’s energy which is then converted to provide most of our office’s electrical power.
  • We use biocompatible materials in dental treatment. We use only BFA free materials to make retainers. We research all materials for safety and efficacy.
  • Our office does not use any amalgam for restorations. We only use composite or porcelain for all of our restoration work. All of our doctors are knowledgeable in the IAOMT protocol for amalgam removal.


“Because I am on camera everyday, my smile is so important. Dr. Hartley and his wonderful staff has made it beautiful, white and healthy. And the best part – no pain and no anxiety. Going to Dr. Hartley was a pleasant experience. Did you ever think you would hear that about going to a dentist? I would recommend Dr. Hartley to anyone.
Lisa Guerrero, TV Journalist for Inside Edition
I have never liked the look of my teeth. The spaces between my teeth have always bothered me. I found Dr. Hartley while doing research on the internet and went to him to find out what my options were. He gave me new porcelain veneers and closed the spaces between my teeth. Now, I feel more confident about my smile.
Anthony B., Student
The quality of Dr. Bruce Hartley’s work is outstanding!
My teeth and my smile have never looked better.
I would recommend Dr. Hartley for people needing cosmetic dentistry.
Caren C., Homemaker
Dr Hartley and his staff show a true concern for patients; they are all caring, efficient and professional. I have received so many compliments from family and friends. My self confidence has been lifted because of my new smile. Thank you for all the kindness you and your staff have shown me.
Jenny F., Marketing Manager
Dr. Hartley promised me he would give me a million dollar smile and the results are fabulous! Dr. Hartley is much more than a dentist – he is a brilliant cosmetic artist. He has created a first-class team in a high end spa-like environment. If you are looking for the best Hollywood smile, I highly recommend Dr. Hartley. Thank you for my beautiful smile.
Michelle Rose, Ballet San Jose Silicon Valley Operating Board Member
Thank you, Dr. Hartley and staff for making my cosmetic dentistry experience outstanding. Before visiting Dr. Hartley, I was self conscious of my teeth and hardly smiled at new people or in pictures. Now I have a brilliant smile and my self confidence has been boosted! I would recommend the Peninsula Center of Cosmetic Dentistry and Dr. Hartley to anyone.
Mike S., Business Owner
My experience with Dr. Hartley and his amazing staff changed my life!!! I love my new smile and all the wonderful compliments I have received. Dr. Hartley is warm, friendly, sympathetic, sincere, and a complete professional. His work (or should I say Art) is the best of the best. Well worth every penny. He made sure I was pain-free and comfortable through each and every procedure in addition to always checking in with me about any concerns or questions that I may have. He is a complete perfectionist and in his line of work that is a good thing. He made sure that I was completely happy my new teeth.
Halee Z., Stay at home mom
When I searching for a Cosmetic Dentist, I had plenty of recommendations for Dentists in and around San Francisco. But then I saw Dr. Hartley’s website with the before and after pictures and I was amazed… My only concern going into the procedure was that my extremely high expectations wouldn’t be met! I need not have worried. The results are stunning and I haven’t stopped smiling since. So when you’re looking for the very best cosmetic dentist in San Francisco, go to Dr. Hartley in Los Altos!
Olga H., Realtor
I came Dr. Hartley’s office after doing extensive research online. I had old crowns on my front teeth, old amalgam fillings on my molars that have been worn down. I was also never comfortable with my smile. I’ve always had a dental phobia since childhood and have avoided seeing a dentist… Dr. Hartley listened to all my concerns and issues. He presented different options and reviewed them with me. I ended up doing a full mouth reconstruction with Dr. Hartley and I am very happy with the results. It was the best decision I ever made.
Dan A., Engineer
All I can say is I have not stopped smiling. Truly! And the best thing is these veneers look like and feel like they belong to me. The whole procedure included restructuring, filling gaps, repositioning teeth,and improving my bite. And Dr. Hartley besides practicing superiority in cosmetic dentistry is exceptionally kind, courteous, and caring towards his patients. In summary Peninsula Center of Cosmetic Dentistry makes us smile.
Joycelyn C.
For many years I was self conscious about my smile. My front teeth were dark and had old caps & fillings which kept me from smiling. As the owner and executive chef of a restaurant, I felt the need to improve my smile & renew my self-confidence. The results are fantastic and I love my new teeth. Not a single day passes without me receiving compliments about my beautiful smile.
Tammy H., Executive (Chef/Restaurateur)
Thank you very much for not only a new smile, but one that finally reflects the sheer happiness I feel inside. I am genuinely grateful and can not tell you how this alteration to my physical appearance has dramatically improved my confidence and general self-esteem.
Ann Marie M., Newspaper Editor